bareMinerals

To coincide with the launch of @bareMinerals Ageless Phyto-AHA* Radiance Facial, The Fabulous Collective housed the product within a Magical Mushroom Company® e-commerce gift box, to hold the cosmetics which were made from plant-based ingredients. This created a sustainable gifting experience which was sent to press and influencers.

Alongside the product was a press release notecard on seeded paper as well as soil capsules. Recipients were encouraged to use the Magical Mushroom Company® mailing package as a planter for the seed card; using the soil capsules to ensure a 100% reusable and repurposed mailer at home🪴